For agents & humans
A machine-readable map of Huckleberry Way — the entity graph, people, services, and the agent surfaces that expose them. Built for humans and agents alike.
The Record
We run the system on ourselves first. Every fact here is one our pages publish to machines, with its address and its sources: the firm, its people, what it offers, the clients it has proven it for, and the research behind it. Ask any assistant about Huckleberry Way and check its answer here. The vocabulary has a wheel of its own, on Concepts.
The Atlas is the public rendering of Huckleberry Way's own Authority Record: the live entity graph, open for any person or AI assistant to browse and to check answers against. Huckleberry Way ran the system on itself before offering it to clients.
Compiled from the record as it stood at canon 20261027T002011. Every line below is a public fact in that record, rendered by the same compiler that writes the structured data on every page.
| Name | Role | Credentials | The same person elsewhere |
|---|---|---|---|
| Von Darnell | Founder, Chief Strategist | Master of Library and Information Science; Honours Bachelor of Arts, English Language and Literature | linkedin.com |
| Margaret Sampson | Chief Information Scientist | PhD in Information Studies; Master of Library and Information Science | scopus.com, linkedin.com, scholar.google.com, wikidata.org, orcid.org |
| Kate Colmer | Head of Studio | katecolmer.com |
| Name | Kind | In one sentence |
|---|---|---|
| The Authority Record™ | The product | The Authority Record™ is the public system of record that Huckleberry Way builds and runs for a business: one verified master record of who the business is, what it does and what it has proven, kept true and published everywhere AI looks. |
| The Proof Engine™ | The product | The Proof Engine™ is the proof component of The Authority Record™, never sold on its own. |
| The AI Readiness Report | The first step | The AI Readiness Report is Huckleberry Way's free gateway diagnostic and the first step of its process (Report, Plan, Build, Run). |
| AI Search Visibility | The category | AI search visibility is whether AI systems can find, verify and confidently recommend a business when a buyer asks. |
| Record Governance | A component | Record Governance is the run of The Authority Record™, step four of Report, Plan, Build, Run: change control, versioning, synchronization across every surface, validation audits and a recomputable evidence report, so the Record stays true as the business changes. |
| Smart Reviews | A component | Smart Reviews is the reputation management system inside The Proof Engine™, never sold on its own. |
| Structured Posts | A component | Structured Posts are the output stream of The Proof Engine™: facts posted on a schedule to the business's Google Business Profile, social channels and website. |
| Case study | Client | Results on the record | Quotations |
|---|---|---|---|
| Excellent Sign Group: sixty years of proof, made machine-readable | Excellent Sign Group | 4 | 2 |
| Prescientx: Building an AI procurement-ready healthcare supplier | Prescientx | 3 | 1 |
| Aquascapes Recreational Contractors: thirty years of expertise, made findable | Aquascapes Recreational Contractors | 3 | 0 |
The concepts Huckleberry Way works with, arranged by meaning in six facets: Information Science, Semantic Web, Artificial Intelligence, Knowledge Architecture, AI Search Visibility and Sectors Served. Published as SKOS with Wikidata anchors; the vocabulary behind The Authority Record. All the concepts, by group.
The vocabulary as files a machine can fetch:
Every one of these 19 pages carries its own part of the record as structured data, written by the compiler at the same gate as the words you are reading:
The whole record as downloadable files (JSON-LD, RDF Turtle and the full text) is published with the new site; until then each page carries its own part.
