The bow of a working vessel inside a canal lock, the heavy lock gates standing open ahead of it and the harbour beyond.

How AI decides

Two gates decide the winners.

Ranking gets you considered. Verification gets you recommended.

AI search agents now read on your buyer’s behalf. They gather candidates, check what they can confirm, compare the evidence, and return an answer with reasons attached.

A buyer may make their decision before visiting your website. Your business may first appear to them through an AI-generated answer, recommendation, or procurement shortlist.

Get your AI Readiness ReportSee what this costs you

01 — The cost of not being confirmed

There’s no rejection notice. You simply stop coming up.

When an AI system can’t confirm who you are, verify what you claim, or connect your capabilities to what a buyer needs, it doesn’t flag an error or send you feedback. It moves on to a business it can confirm. You’re never told you lost the shortlist. You never knew you were on it.

A procurement team may be looking for a manufacturer with a particular process, material, certification, location, capacity, and track record. If the system can’t verify you against those specifics, it recommends the competitor who can, and the door closes without a sound.

Your business must be clear enough to identify, connected enough to evaluate, and supported enough to trust.

02 — The competitive evaluation

Seven checks stand between a business and the best answer.

When an AI system compares possible providers, it evaluates whether each business can be found, understood, verified, and trusted. The businesses that satisfy more of these checks are easier to retrieve, easier to compare, and easier to recommend. A business that is clear, connected, supported, and current is simply easier to choose.

First, the system must find and resolve you

Checks one through four

  1. 01LegibleYour important facts exist in forms machines can interpret, not only in marketing copy they must extract and guess at.
  2. 02ResolvableEvery reference points to one distinct organization, wherever your business appears.
  3. 03VerifiableImportant claims connect to the source that confirms them: a registry, issuing body, association, client, publication, or other authoritative reference.
  4. 04CorroboratedIndependent sources agree about who you are, what you do, where you operate, and what you are qualified to provide.

Then, the system must understand you well enough to name you

Checks five through seven

  1. 05ComprehensibleYour services, audiences, credentials, people, places, and outcomes connect clearly enough for the system to understand when you are relevant.
  2. 06ProvenYour results, experience, qualifications, and claims exist as evidence a system can cite, not only as adjectives it must discount.
  3. 07CurrentYour representation changes as your business changes. Outdated services, locations, roles, credentials, and claims weaken every other signal.

We do not just measure these checks. We build for them.

03 — The gap most businesses miss

Copy states facts. It doesn’t connect them.

Human readers carry context from page to page. Machines need the important relationships to be explicit:

The system then publishes those connected facts consistently across the website, structured data, Google Business Profile, Bing and Apple profiles, social profiles, feeds, and other surfaces where AI systems look.

  1. This organization provides this service
  2. this service serves this industry or sector
  3. this credential supports this capability
  4. this project demonstrates relevant experience
  5. and this source confirms the claim.

04 — Certainty, on the record

A 24/7 system of authority.

The seven checks aren’t solved by adding more copy to one website page. They need one verified master record of who you are, what you do, and what you have proven, kept true and published everywhere AI looks.

The Authority Record™

Every fact in it is one a machine can check, linked to the source that verifies it. It’s published to your website, your Google, Apple, and Bing profiles, the knowledge graphs AI reads, and answered directly when an AI agent asks. Explore the Authority Record ›

The Proof Engine™

The Record’s proof component. It gathers approved customer stories, finished projects, credentials, and reviews, and writes them in as evidence, so there is always more to publish and cite. Explore the Proof Engine ›

You own the record. We run the system.

The result: while competitors update a page once and hope, your business is checked, corroborated, and recommended around the clock, without anyone on your team lifting a finger.

Give your team a clear starting point

See exactly which of the seven checks you’re already winning, and which ones are costing you recommendations.

Get your free report

The AI Readiness Report shows exactly where AI systems hesitate on your business today: a clear, shareable baseline for your team’s next move.