Systems Builder & Brand Strategist
Von Darnell holds a Master of Library and Information Science and has led enterprise-scale projects at SAP BusinessObjects and Agfa Healthcare. As Founder and Chief Strategist of Huckleberry Way, she builds Authority Engines—systematic frameworks that structure corporate expertise into verifiable digital assets optimized for AI answer engines and B2B decision-makers.
About Von
Von Darnell is a systems builder and brand strategist who designs the frameworks that establish market authority in the age of artificial intelligence. Her career is defined by a rare convergence of two distinct disciplines: the art of narrative storytelling and the science of complex information systems. This dual expertise has positioned her as a leading voice in transforming corporate expertise into verifiable, trusted digital assets.
Her foundation in information systems was established over two decades ago during her MLIS program, where she focused on the core principles of systems design, database architecture, and advanced search. This discipline—structuring information for precise, systemic retrieval—is the direct precursor to the Retrieval-Augmented Generation (RAG) frameworks that power today's most advanced AI answer engines. This expertise was then proven at scale in roles managing enterprise-level systems at global technology leaders SAP and Agfa Healthcare. At SAP, Darnell served as the Global Project Lead for "Project Titan," orchestrating the on-time, multi-platform global release of the flagship BusinessObjects XI 3.0 suite. At Agfa Healthcare, she led project management for the pivotal IMPAX PACS gateway, engineering the secure distribution of diagnostic data across complex, regulated healthcare enterprises.
Building on this deep technical foundation, Darnell cultivated a mastery of narrative as the founder of Huckleberry Films. For over 15 years, she guided global giants like Microsoft and Toyota, earning their trust to find and frame their most compelling stories of innovation. Her firm engineered full-spectrum marketing campaigns and custom interactive 3D experiences, translating complex value propositions into resonant brand narratives.
Observing the erosion of trust in a digital landscape saturated with AI-generated content, Darnell identified a critical market need: a systematic approach to making truth visible and authoritative. This insight led her to re-found Huckleberry, fusing the two parallel paths of her career.
Today, as Founder and Chief Strategist, she designs Authority Engines—proprietary systems that forge a company's deep operational expertise into structured, authoritative assets. These frameworks are designed to be implicitly trusted by both discerning human decision-makers and the new generation of AI, ensuring her partners' expertise is Seen, their story is Heard, and their business is Chosen.
There is only one right form for a story, & if you fail to find that form, the story will not tell itself.
- Mark Twain
Like the craftsman who searches for the singular right form, we engineer the precise structure for each partner's authority. At Huckleberry, we've learned that your expertise deserves more than a good story—it demands the right system.
