Definition
The sectors in which the firm has worked or is working, each with the niche inside it, so a case study can point at both levels. Business-to-business and business-to-consumer alike; no market perimeter.
How we use the term
Sectors and niches are recorded as proof and as targets, never as a perimeter: a business-to-business or business-to-consumer firm in any sector can be served.
Also called
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WikidataHW-IND-008
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