Definition
Proof in the customer's own voice, verified by the customer: the most convincing evidence a business can hold and the heaviest to collect (the asking, the consolidating, the approvals). Distinct from reviews (earned and answered on Google, never encoded) and from source-verified facts (the Record's admission standard).
How we use the term
The Proof Engine exists to collect it and write it into the Authority Record, where connected facts vouch for each other.
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WikidataHW-CON-028
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