Authority Foundation.

Your verified entity entry in Google’s Knowledge Graph, connected to your website by schema. Citation distribution across platforms. Canadian Business Number verification. The minimum viable infrastructure for AI discovery.

Who This Is For

Your brand's passport for the AI era.

Your verified identity for the era of AI search. A rebuilt Google Business Profile aligned to the Google Knowledge Graph. Matching Schema.org structured data installed on your website. Your Canadian Business Number embedded as a verified federal identifier. Citation distribution across platforms. And alongside the structural identity, the on-brand reviews and strategic activity layer that lets AI understand your business with confidence.

Like a passport, it carries your verified identity, it is recognized by the systems that decide whether to recognize and let you pass, and it is recognized across AI search systems.

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What it builds

Two layers, working in compound.

AI does not recommend a business based on one signal. It checks structural facts (what you have declared and what can be verified against independent sources) and natural language signals (what AI infers when it tries to understand what you do and how good you are at it). Authority Foundation builds both layers, because either one alone is insufficient.

  • 01 Structural verification

    The Identity Layer

    Your Google Business Profile, rebuilt to match the Google Knowledge Graph. Correct primary and secondary categories, complete attributes, every field aligned to your actual entity type. Then your website, with matching Schema.org structured data installed: LocalBusiness markup, services declared, entity type aligned, Canadian Business Number embedded as a verified identifier linking you to the federal registry. Then citation distribution across  platforms, so the same record of your business holds wherever AI cross-checks.

    This is what AI verifies you against. It is the declarative layer, the one machines read directly.

  • 02 Natural language inference

    The Reputation Layer

    A smart review generation system, with on-brand response frameworks and automated request workflows that drive authentic review content from real customers. Strategic Google activity posts written as declarative statements about your unique value propositions, your services, your expertise. On-brand content that signals to AI what your business actually is and what it is recognized for.

    This is what AI infers about you. It is the language layer, the one AI reads to understand and rank what you do.

The compounding effect

Why both layers

The identity layer makes your business both legible and verifiable to AI. The reputation layer makes it recommendable. AI cites a business only when both elements hold. A verified entity with no review signal looks empty. Strong reviews with no verified entity are disconnected. Authority Foundation builds them together, because the compounding only works when both layers reinforce each other.

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The Architecture

Both sides of the bridge.

Your Google Business Profile and your website are independent surfaces. AI cross-references them. Authority Foundation installs the bridge: matching Schema.org markup on your website that mirrors the categories, services, entity type, and identifiers declared in your profile. When the bridge is built right, AI sees a single coherent business across both surfaces, and confidence rises. When it is not, AI sees fragments and hesitates to recommend you.  

  • Your Entity Entry

    Categories aligned to your actual entity type.

    Attributes complete and accurate.

    Active with strategic posts, reviews generating.

    Your verified presence in Google’s Knowledge Graph.

  • SCHEMA

  • Your Website

    Correct, relational schema installed and validated.

    Entity type matches your profile categories.

    Canadian BN verified in your structured data.

    NAP data consistent across both sides.

What We Install

Setup and ongoing management.

Authority Foundation is a complete engagement: a setup phase that builds the infrastructure, followed by monthly management that keeps it strong and growing.

Setup (First 30 Days)

  • Strategic Onboarding

    Discovery session to understand your business, competitive landscape, and how AI currently sees you. This shapes everything we build.

  • Entity Entry Installation

    Your Google Business Profile rebuilt as a proper knowledge graph entry. Correct primary and secondary categories, complete attributes, every field serving entity verification.

  • Schema Bridge

    LocalBusiness schema installed on your website with Canadian Business Number verification. Entity type, address, contact, services. The translation layer that connects your site to your profile and to the government registry.

  • Citation Distribution

    Your entity’s core attributes synchronised across platforms that AI systems use for cross-verification. Consistent name, address, phone, and entity data everywhere it matters.

  • Reputation System

    Automated review request workflows, response frameworks, and a generation strategy. The system that builds the reputation signals which strengthen your entity over time.

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Monthly Management

Active Presence

6-12 strategic posts per month. Profile monitoring and updates. Category and attribute maintenance as Google’s systems evolve.

Citation Monitoring

Cross-platform consistency checked and corrected. Your entity data stays accurate across all 60+ distribution points.

Schema & Strategy

Monthly schema validation. Quarterly 30-minute review of progress, performance trends, and what’s next.

Review Management

Every review monitored and responded to with on-brand language. Ongoing generation support to maintain review velocity.

Investment

Build the foundation. Expand when ready.

Authority Foundation is a 6-month minimum engagement. That’s the time it takes for the infrastructure to take hold and for the compounding to become visible. Upgrade to the full Authority Record, or add Proof Architecture when you're ready.

The foundation you build now carries forward into everything that follows. Start properly, and every investment after this one compounds.

Growth Path

Where this leads.

Authority Foundation delivers real infrastructure that works on its own. It also connects directly to the rest of our architecture when you’re ready to expand.

  • Authority Foundation

    Entity entry, matching schema bridge, citation distribution, Canadian BN verification, reputation system. The core infrastructure. You’re on the map.

  • The Authority Record™

    Active multi-platform claiming across Google, Apple, OpenStreetMap, and Bing. Full entity architecture design. Entity disambiguation. Competitive intelligence. The complete knowledge graph entry.

Common Questions

What people ask us.

How do I know if I need the Foundation or the full Authority Record?
If you’re a business under $5M in revenue, or you want to start with a focused engagement before committing to multi-platform claiming, the Foundation is the right entry point. If you’re a mid-market business ($5M+) and you want full entity architecture across Google, Apple, OpenStreetMap, and Bing from day one, start with the Authority Record. We’ll help you decide in your assessment.
What’s the difference between citation distribution and multi-platform claiming?
Citation distribution synchronises your entity data across 60+ platforms, ensuring consistent information everywhere AI systems check for corroboration. Multi-platform claiming goes further: we actively register and manage your verified presence on Apple Business Connect, OpenStreetMap, and Bing Places as distinct knowledge graph entries. Distribution ensures consistency. Claiming establishes presence. The Foundation handles distribution; the Authority Record adds claiming.
What happens if I want to upgrade later?
Everything carries forward. Your entity entry, your schema, your citation distribution, your review history, your BN verification: all of it becomes the foundation of your Authority Record. The setup fee for the upgrade is reduced because the groundwork is already done.
What makes this knowledge architecture rather than profile management?
Three things. First, the schema bridge connecting your website to your profile so AI systems can verify both sides. Second, the Canadian Business Number verification linking your entity to the government registry, which is something profile managers never touch. Third, the citation distribution that ensures your entity data is corroborated across 60+ platforms. Together, these create a verified, cross-referenced entity in the knowledge graph. That’s infrastructure, not profile maintenance.
How long before I see results?
Entity entry improvements typically show within 30–60 days. Schema installation has immediate structural impact on how AI reads your site. Citation distribution takes 2–4 weeks to propagate across platforms. Review velocity builds over the first 2–3 months. The 6-month minimum exists because that’s when compounding starts to become visible.
Why a 6-month minimum?
Knowledge architecture compounds. The first month is installation. The second and third months are stabilisation and propagation. Months four through six are where the infrastructure starts to show its strength. Committing to less than 6 months means leaving before the investment pays off.
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See where your foundation stands.

30-minute assessment. We’ll show you what AI sees when it looks at your business, and whether the Foundation or the full Authority Record is the right starting point.