CanExport SME Program

50% funded.

Eligible Canadian exporters can receive up to 50% reimbursement on Huckleberry Way knowledge architecture projects through the CanExport SME program. The 2026–2027 application window is open now through May 29, 2026.

The Program

What is CanExport SME?

CanExport SME is a Government of Canada program that provides direct financial assistance to small and medium-sized enterprises seeking to develop new export opportunities. The program reimburses up to 50% of eligible expenses for activities that help Canadian businesses diversify into new international markets.

CanExport covers professional services that help Canadian businesses become discoverable and verifiable in new international markets. Entity verification infrastructure, credential markup, and global knowledge graph seeding directly serve this purpose: they make Canadian exporters findable and trustworthy to international procurement systems. Our project scoping, deliverables, and documentation are structured specifically to align with CanExport’s eligibility requirements and reporting standards.

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Eligibility

Who qualifies.

CanExport SME has specific eligibility criteria that were updated for the 2026–2027 intake. The program details and final eligibility are determined by the Trade Commissioner Service, but most of our clients meet these requirements:

  • Canadian for-profit business, incorporated or registered in Canada

  • Minimum 3 full-time employees

  • Annual revenue between $300K and $100M (declared in Canada)

  • Fewer than 500 full-time employees

  • Not primarily a reseller of foreign products

  • Seeking to export to a new international market or diversify

The 2026–2027 application window is open now: February 4 to May 29, 2026. Funding is awarded competitively on a rolling basis while funds remain available. Full eligibility criteria are on the Trade Commissioner Service website. We can help you assess your eligibility as part of our initial conversation.

The Process

How to use CanExport funding with Huckleberry Way.

1

Initial conversation.

We discuss your export goals, target markets, and current entity infrastructure. We assess whether your project is a strong fit for CanExport and scope the engagement accordingly.

2

Application support.

We provide a detailed project description, deliverables list, and cost breakdown formatted for the CanExport application. The documentation is designed to clearly demonstrate how the project meets the program’s “Market Diversification” criteria.

3

Approval and project start.

Once CanExport approves your application, we begin the engagement. You pay the full project cost upfront. We deliver the work and provide all documentation needed for your reimbursement claim.

4

Reimbursement.

You submit your claim to CanExport with our invoices and project documentation. The program reimburses up to 50% of eligible expenses (the funding request must be between $10,000 and $50,000, meaning total project value between $20,000 and $100,000).

Important: CanExport applications must be submitted before project work begins. We’ll help you time the application and project start correctly.

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What’s Covered

Which engagements qualify.

Our knowledge architecture services map directly to CanExport’s eligible expense categories. Here’s how each engagement aligns:

  • Entity Authority Audit

    Qualifies as market research and assessment. The audit evaluates how your business appears to international procurement systems and produces a prioritized roadmap for trade readiness. Strong standalone CanExport project.

  • The Authority Record™

    Qualifies as professional services for market entry. Entity verification infrastructure, multi-platform claiming, and Canadian BN schema verification directly support international market presence.

  • Proof Architecture™

    Qualifies as marketing adaptation for international markets. Credential markup, structured case studies, and hasCredential schema make your qualifications machine-readable for procurement AIs in target markets.

  • Brand Knowledge Graph

    Qualifies as professional services for market diversification. Global graph seeding into Wikidata, DBpedia, and international knowledge systems establishes verified entity presence in target market databases.

A $15,000 knowledge architecture project with 50% CanExport reimbursement becomes a $7,500 investment in infrastructure that compounds.

The Numbers

Example project structures.

These are representative scopes. Every engagement is customised to your export goals and target markets.

  • Starter: Trade Readiness Audit

    Entity Authority Audit scoped for international procurement readiness.
    $8,500 – $15,000
    After CanExport: $4,250 – $7,500

  • Core: Entity Verification + Credential Markup

    Authority Record + Proof Architecture scoped for trade credential verification.
    $25,000 – $40,000
    After CanExport: $12,500 – $20,000

  • Complete: Global Trade Authority

    Full knowledge architecture including global graph seeding and ongoing management.
    $40,000 – $60,000+
    After CanExport: $20,000 – $30,000+

CanExport funding requests must be between $10,000 and $50,000 per project, with total project value between $20,000 and $100,000. Amounts shown assume 50% reimbursement of eligible expenses. Final reimbursement rates are determined by the Trade Commissioner Service. Funding is competitive and not guaranteed.

Common Questions

What people ask about funding.

Do we have to apply before starting the project?
Yes. CanExport requires that applications be submitted and approved before eligible expenses are incurred. We help you time this correctly so there’s no gap between approval and project start.
How long does the application take?
The program aims to issue funding decisions within 60 business days of application (up to 90 business days for projects targeting the U.S.). We provide all the project documentation needed for your application, so the preparation itself is straightforward. The 2026–2027 window is open now through May 29, 2026. We recommend starting the conversation early so your application is ready to submit while funding remains available.
What if our application isn’t approved?
You can still proceed with the engagement at full cost, or we can adjust the scope and timing. There’s no obligation to proceed if the funding doesn’t come through. We’ll discuss this upfront so you have clarity before committing.
Does Huckleberry Way handle the application for us?
We provide the project description, deliverables, cost breakdown, and all technical documentation your application needs. You submit the application through the CanExport portal. Some clients have their bookkeeper or accountant handle the financial portions. We’re available throughout the process for questions.
Can we combine CanExport with other funding?
CanExport can sometimes be combined with other government programs, though total government funding typically cannot exceed 50% of project costs. We can discuss stacking options during our initial conversation.
Is the monthly retainer eligible, or just project fees?
CanExport typically covers project-based professional services within a defined scope and timeline. We structure our trade-focused engagements as fixed-scope projects with clear deliverables specifically to align with this requirement. The ongoing monthly management portion of our services would generally fall outside CanExport eligibility, but the setup and infrastructure installation phases fit well.
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Let’s see if you qualify.

A 30-minute conversation to assess your eligibility, discuss your export goals, and scope a project that qualifies. No obligation, no hard sell.