Translating Technology into Revenue.
A Decade of Storytelling for Microsoft
We've had the privilege of building deep, long-term partnerships with some of Canada's most iconic companies. These case studies represent the depth of our strategic and creative capabilities.
Microsoft develops some of the most powerful and complex business solutions in the world. Their challenge is universal to all technology leaders: How do you move beyond features and specs to show how your technology actually transforms a business? How do you make sophisticated concepts like fleet management software, remote operations centres, and AI-powered data analytics understandable and compelling to other business leaders?
For over a decade, Microsoft has trusted us to be their partner in answering that question—to translate their technology's power into stories of success that resonate for new customers.
Our primary role has been to embed ourselves with Microsoft's most important technology partners and articulate the real-world value of their solutions. We've created flagship assets that have become a central pillar to Microsoft's own B2B marketing efforts.
We spent a week at the remote Musselwhite Goldmine documenting how GoldCorp uses the full suite of Microsoft hardware and software—from managing their fleet of devices to running their Thunder Bay IROC centre remotely.
For UHN’s Princess Margaret Cancer Centre, we were entrusted with one of their most complex stories: explaining their cutting-edge advancement in precision medicine. This required us to understand the intricate interplay of machine learning with cancer research.
We’ve captured a vast range of success stories for over a decade, showcasing how Microsoft's technology powers iconic partner organizations like CAE Healthcare, Canadian Tire, BC Cancer, NAV CANADA, the Missing Children's Society, and scores more.
Over a decade of partnership, we've supported many Microsoft lines of business, articulating partner successes in film and written form, promoting events, and showcasing their commitment to community and culture.
We spent a week at the remote Musselwhite Goldmine documenting how GoldCorp uses the full suite of Microsoft hardware and software—from managing their fleet of devices to running their Thunder Bay IROC centre remotely.
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